Zain Platinum Sponsor of COMFEST 2022

Kuwait - 31 March 2022

Zain, the leading digital service provider in Kuwait, announced its platinum sponsorship of COMFEST 2022, Kuwait’s biggest gathering of gaming, pop culture, and comics enthusiasts. The event, which the company supports for the third year running, welcomed huge crowds at the Arena in 360 Mall.

Zain continues to support COMFEST as the company is eager to shoulder and encourage any initiative that offer a unique entertainment and social experience for the youth, given that they are society’s most vibrant segment. Zain is also committed to supporting and empowering young Kuwaiti entrepreneurs who own small and medium sized enterprises (SMEs), whom many of which were present at the event.

Zain took part in the event via its dedicated booth, through which it showcased its Zain Esports brand. The company hosted many exciting video game competitions and mini championships for visitors who enjoyed competing in a thrilling setting, where Zain presented valuable prizes to the winners.

COMFEST 2022 is considered Kuwait’s biggest gaming and comics event, having featured many of the entertainment and gaming industry’s biggest brands. The event also hosted many popular international celebrities from the world of gaming and entertainment, where audiences had the chance to meet and greet them. The event witnessed the participation of many Kuwaiti SME owners who are comic and pop culture fans and featured their unique products at the event.

Zain Esports is a regional gaming powerhouse launched in December 2020 by Zain, and to date, the brand has hosted numerous multi-national tournaments in the Middle East, such as the 'EA SPORTS FIFA 21 Tournament: Middle East Challenge'. Zain Esports has also organized the ‘PUBGM Champions Squad Season 1 & 2', 'Zain Summer Series', and the CSGO ‘Final Clash’ and most recently partnered with the Kuwait Olympic committee to manage a first-of-its-kind four-weekend esports event.

These and other tournaments have attracted the participation of over 15,000 players from across the region and have been viewed by over 35 million on Zain Esports’ YouTube, Twitch and other social media channels.

Zain is aware of the important role private sector companies play in encouraging such initiatives that support the SME segment, especially that it is one of the leading national companies in the private sector. Zain’s participation at this event further reflected its keenness in developing the Kuwaiti entrepreneurial community, which bursts with young talents who have vibrant ideas that offer viable solutions for the market needs.